# Custard

> Custard is an AI-powered customer discovery research platform that helps researchers and technology commercialization teams understand markets, validate hypotheses, and accelerate go-to-market strategy through structured interviews, evidence synthesis, and AI-guided insight generation.

## Public Pages

- https://custard.science/: Home - platform overview and sign-up
- https://custard.science/landing/how-it-works: How It Works - step-by-step explanation of the customer discovery workflow
- https://custard.science/landing/faq: FAQ - frequently asked questions about Custard features and pricing
- https://custard.science/landing/assessment: Readiness Assessment - self-assessment tool for commercialization readiness
- https://custard.science/methodology: Methodology - research methodology and hypothesis-driven discovery approach
- https://custard.science/docs: Documentation - guides for getting started and using the platform
- https://custard.science/support: Support - help center and contact information
- https://custard.science/landing/data-protection: Data Protection - six verifiable principles for research and institutional data handling, AI provider disclosure, and deletion policy
- https://custard.science/security: Security and Trust Center - data controls, sub-processor register, and security-review materials for university IT, procurement, and IRB reviewers
- https://custard.science/landing/expert-network: Expert Network - curated network of practitioners, executives, and researchers advising commercialization teams on I-Corps, SBIR/STTR, and technology transfer programs
- https://custard.science/expert-network/apply: Join the Expert Network - membership application for domain experts advising university spinouts and federally funded commercialization programs
- https://custard.science/privacy: Privacy Policy - data handling and privacy practices
- https://custard.science/terms: Terms of Service - usage terms and conditions

## Languages

Public pages support English (en), Japanese (ja), and Korean (ko), with English fallback where a translation is unavailable. Language variants share the canonical URLs listed above; there are no distinct locale-specific URLs or HTML/sitemap hreflang alternates, so these variants cannot be indexed independently by locale URL. Public HTML responses negotiate language using the `custard_lang` cookie first, then the `Accept-Language` request header, and default to English. They declare `Vary: Accept-Language, Cookie`, `Content-Language`, and `og:locale`/`og:locale:alternate` tags. Do not assume a single fetched copy represents every language; re-fetch with a different `Accept-Language` value (e.g. `ja`, `ko`) and no language cookie to see the other variants.

## About

Custard unifies hypothesis-driven research with targeted outreach, providing a centralized hub for managing projects, generating customer segments, identifying target companies and buying groups, and orchestrating customer conversations. The platform delivers comprehensive insights into commercialization readiness and market potential.

Key capabilities:
- AI-powered synthesis of interview transcripts and evidence
- Commercialization Readiness Dashboard across 16 insight dimensions
- AI Focus Groups with customizable personas
- Strategic Simulation Studio for what-if scenario planning
- Discovery Outreach with AI-generated researcher personas
- Project Wiki with automatic knowledge base generation
- Real-time collaborative workbench

## Canonical Domain

https://custard.science