# Custard

> Custard is an AI-powered customer discovery research platform that helps researchers and technology commercialization teams understand markets, validate hypotheses, and accelerate go-to-market strategy through structured interviews, evidence synthesis, and AI-guided insight generation.

## Public Pages

- https://custard.science/: Home - platform overview and sign-up
- https://custard.science/landing/how-it-works: How It Works - step-by-step explanation of the customer discovery workflow
- https://custard.science/landing/faq: FAQ - frequently asked questions about Custard features and pricing
- https://custard.science/landing/assessment: Readiness Assessment - self-assessment tool for commercialization readiness
- https://custard.science/methodology: Methodology - research methodology and hypothesis-driven discovery approach
- https://custard.science/docs: Documentation - guides for getting started and using the platform
- https://custard.science/support: Support - help center and contact information
- https://custard.science/landing/data-protection: Data Protection - six verifiable principles for research and institutional data handling, AI provider disclosure, and deletion policy
- https://custard.science/security: Security and Trust Center - data controls, sub-processor register, and security-review materials for university IT, procurement, and IRB reviewers
- https://custard.science/landing/expert-network: Expert Network - curated network of practitioners, executives, and researchers advising commercialization teams on I-Corps, SBIR/STTR, and technology transfer programs
- https://custard.science/expert-network/apply: Join the Expert Network - membership application for domain experts advising university spinouts and federally funded commercialization programs
- https://custard.science/privacy: Privacy Policy - data handling and privacy practices
- https://custard.science/terms: Terms of Service - usage terms and conditions

## Languages

The pages above (as well as `/landing/how-it-works`, `/landing/assessment`, `/landing/faq`, and `/landing/data-protection`) are also available in Japanese (ja) and Korean (ko). Every language is served from the exact same canonical URL listed above; the response varies by the `Accept-Language` request header (or a `custard_lang` cookie once a visitor has chosen a language), and each response declares `Vary: Accept-Language` plus `hreflang` alternate links and `og:locale`/`og:locale:alternate` tags so crawlers can attribute the correct language to the shared URL. Do not assume a single fetched copy represents every language; re-fetch with a different `Accept-Language` value (e.g. `ja`, `ko`) to see the other variants.

## About

Custard unifies hypothesis-driven research with targeted outreach, providing a centralized hub for managing projects, generating customer segments, identifying target companies and buying groups, and orchestrating customer conversations. The platform delivers comprehensive insights into commercialization readiness and market potential.

Key capabilities:
- AI-powered synthesis of interview transcripts and evidence
- Commercialization Readiness Dashboard across 16 insight dimensions
- AI Focus Groups with customizable personas
- Strategic Simulation Studio for what-if scenario planning
- Discovery Outreach with AI-generated researcher personas
- Project Wiki with automatic knowledge base generation
- Real-time collaborative workbench

## Canonical Domain

https://custard.science